Wednesday, October 24, 2012

Handling exhibition booth



I got my first taste of standing in front of an exhibition booth and promoting for one day, recently. It was fun but definitely tiring. I have learned from this one day experience and I am about to put it down in writing before I forget any of this valuable experience that I have had the chance to experience.

1. Drink a lot of fluid
By the end of the day, I was really tired and exhausted. I dreaded drinking too much because I do not want to be walking in and out of the wash room  However, by the end of the day, I felt dehydrated, tired and really don't feel like even eating. I suspect that breath can smell as well, if dehydrated. Given that if I have to do this again, I would really bring myself a big water tumbler just to ensure that I can have fluid all day long.

2. Understand the material and be prepared
I was rehearsing in my mind several key items that I am going to share with people who visits my booth. Truth to be told, rehearsing in my mind is not the same as rehearsing out loud. I find myself tonque-tied for the first several attempts. I am not sure I understand myself too well during the first few conversations. I am going to do a bit more rehearsal of the material and several intro-line to the exhibition objective, and then open the floor to questions. It is not about repeating the same story to everyone who visits, but it is really to ensure that everyone gets the same story when they visit, and of course they are more then welcome with questions after the sales pitch :)

3. Look at the mirror
This is not something I like to do. I don't feel the need to look myself in the mirror because I always have the impression that what we know matters. But really, after going out often on social events and functions, I do need to confirm that I am well shaved, nothing sticking out of my nose, black patches on my teeth, tie not properly kept or dirty patches on my coat. Yes, what we know matters but, if our first impression is not there, the conversation wouldn't even happen in the first place. And nowadays, people look for imperfections, and the mind could well start with distrust like the following, "How could I trust this guy and what he said if he cannot even take care of himself properly".

4. Smile
The innovation and the creativity of the 21st century is not about the abundance of knowledge, but the way that we could connect the dots from our experience and look into implementing it in our everyday challenge. Every facet of our everyday activity boils down to having good communication, teamwork, collaboration, openness, acceptance etc. Smile, and we may have the better opportunity in connecting to people that visits the booth. The eye contact goes hand in hand with a gentle and sincere smile.

5. Listen
I learned not to blab the entire script I have without looking at the facial expression of the person I am talking to. Do take time to get feedback and response from the person we are communicating with. Blabbing the entire script of what we want to say isn't the objective, having the person understand what our message is, takes precedence.

There you have it, my 5 things I will ensure that I will be doing if I have the chance to stand in front of an exhibition booth again. Have a magnificent week ahead.


~~~ Life is an adventure where we search for the meaning of the outcome.

Twitting Up and Down

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    Winson has about 15+ years of working experience, 10+ of which is in the area of Quality Assurance in software/design industry. A senior member of American Society for Quality (ASQ), a member of IIST and an ASQ Certified Quality Manager or better known as Certified Manager of Quality/Organizational Excellence (CMQ/OE), Certified Project Manager (PMP) and Certified Scrum Master (CSM). Currently, he has about 5 years in managerial position in charge of QA Department, managing a team of QA executives and IT Administrator, performing software testing, software quality assurance/audit and process improvement.

    He also handles area of certification and technical partnership for his current organization both for products and the organization. Currently he leads an independent team to study the software testing capability in his organization and suggest improvements for it.

    His passion is in the area of Quality, Process Improvement & Software Testing, and he is also active in Product Certification Processes, Team Building and Training.

    He is a visionary, thinker, motivator, teamwork oriented manager, communicator, proactive and forward thinker, who loves to work with multi-cultural and wide variety of people.